We're excited to introduce our new Brainery catalogue 2025 featuring a range of training programs shaped by your input. Whether you're looking to enhance profitability, improve leadership skills, deepen your team's financial acumen, or learn more on the impact of AI on our jobs: our courses are designed to meet your needs.

Young planners need a very diverse skillset to fulfill their role. That is why this unique program offers 8 sessions that will help them stay relevant in today’s agency landscape and train young potentials in the art of strategic planning. This training is given by top Strategic Directors from Belgian agencies and supported by real experts in their domain.

A profitable agency often starts with a good understanding of the basics of finance by the people who deal with selling agency value and services every day: the account people.

In this training, given by agency CFO/COO, you will get a better understanding of how an agency “works” financially and what to pay attention to on a day-to-day basis to contribute to a better profitability bottom-up.

Agency leaders are not trained in managing finance; it just comes with the job. With this training experienced agency CFOs give you insights in a list of important metrics in an agency and what their impact can be on a healthier finance management of your agency.

You want to get ready to manage the TikTok generation?
In this workshop, you’ll learn what drives Gen Z and how to keep them motivated. Practical tips, relatable examples and a fresh perspective on leadership will ensure that your team can be both young and thriving. Discover effective tools and techniques to support, guide and grow diverse teams.

Equip deal makers with a world-class negotiation process designed to improve margins in marketing agencies. In this program, delegates will gain deep insights into client procurement strategies, negotiation tactics and relationship management. They will leave more confident, prepared and capable of articulating the true value of their brand propositions. By mastering a structured negotiation approach and better understanding the other party’s mindset, participants will improve their face-to-face negotiation skills and ensure their team is fully prepared to achieve superior results. 

This training offers a clear method to effectively manage extra work and ensure that your agency is appropriately rewarded for it. Learn how to turn extra work into additional revenue without harming client relationships and strengthen the value proposition of your strong brands. After the training, you will be able to negotiate assertively, say “no” without offending the client and confidently charge for extra work.