Welcome to ACC

We're excited to introduce our new Brainery catalogue 2025 featuring a range of training programs shaped by your input. Whether you're looking to enhance profitability, improve leadership skills, deepen your team's financial acumen, or learn more on the impact of AI on our jobs: our courses are designed to meet your needs.

Adopting sustainable practices is not just about creating a better world. It’s about future-proofing your company and ensuring long-term success in a rapidly evolving marketplace. How to start? Sign up to the Sustainability Academy.

Young planners need a very diverse skillset to fulfill their role. That is why this unique program offers 8 sessions that will help them stay relevant in today’s agency landscape and train young potentials in the art of strategic planning. This training is given by top Strategic Directors from Belgian agencies and supported by real experts in their domain.

This training offers a clear method to effectively manage extra work and ensure that your agency is appropriately rewarded for it. Learn how to turn extra work into additional revenue without harming client relationships and strengthen the value proposition of your strong brands. After the training, you will be able to negotiate assertively, say “no” without offending the client and confidently charge for extra work.

We cover key skills, like defining roles and responsibilities, conducting impact analyses, and creating an effective project charter. You'll discover the value of strategic intelligence and how it supports clear, persuasive project communication. Learn essential skills like planning, overcoming resistance, and networking, which are crucial for every project and change manager. With a focus on managing conflicts and recognizing critical moments in change processes, you’ll gain the tactical insight needed to lead projects smoothly and effectively.

This programme is specially designed for new and aspiring team managers. Support them and make them grow and make them faster to make the whole team more efficient, motivated and supported. Learn how to effectively balance your own work with managing others. Set priorities and boundaries for yourself and your team. Strengthen your confidence by gaining a deeper understanding of your management style and acting more purposefully as a leader.